How to use the Value Proposition Canvas in marketing
But enough theory. Let's take a look at how we at Včelište use VPC , using a specific case study of one of our clients.
The motivation for preparing a VPC for smart home product manufacturers was the launch of new devices on the market under the new Xtend Home brand instead of the original Xtendlan Consumer. Due to the rebranding, we needed to build a new e-shop and put together a complete marketing strategy.
Given that the smart product market in the Czech Republic is still in its infancy, we did not have much input data available. Therefore, a workshop with the client using the Value Proposition Canvas provided us with valuable insight into customer needs and prioritized product features. The day-long workshop was attended by Xtend Home employees from various departments.
Based on the developed VPC, we then drew a wireframe of the product subpage, where we azerbaijan phone number data arranged the information and elements to meet the customer's needs, wishes, and expectations. In other words, so that the customer could immediately find what they were looking for on the page.
We used everything we learned about our client's customers thanks to VPC to:
compiling a content strategy ,
writing web and product descriptions ,
preparing blog articles,
designing a publishing plan for social networks.
Original Xtendlan Consumer page
New Xtend Home design
See your products and services through the eyes of your customers
Stop guessing what your clients might need and get concrete answers instead. The Value Proposition Canvas can guide you to better business and marketing decisions. It would be a shame not to use it.
