To create content, you need an editorial line!
Posted: Sat Dec 07, 2024 6:10 am
While talking with green entrepreneurs, solopreneurs or freelancers, I noticed a reality: building your editorial line for your content is not a common thing. Oops. However, it is an essential element to ensure that you share your message with the right people . Your editorial line (or rather, your lines because each communication channel has its own) is an integral part of your content strategy . If you want to develop your visibility on the internet, you have no other choice. You will have to create your own editorial line! I will explain why and especially how to do it. Let's go!
Download my template to build an effective editorial calendar that helps you be consistent in your content
Plan your content to stop posting randomly
My method for being consistent in your content and ensuring it serves your professional goals.
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By downloading this tutorial, you will receive my bi-monthly newsletter in which I give you applicable advice for creating authentic and relevant content. You can unsubscribe at any time.
The keywords
For this part, I use Google Search Console. It gives me all the keywords that people typed to get to my website . This is extremely valuable to me because it tells me which articles are showing up on search brazil whatsapp mobile phone number list engines. And another spoiler alert: on this blog, several of them are on the first page ! Thanks to this information, I know which articles need to be updated as a priority or improved with free content, for example. It's also very interesting to understand how people came across your site. And sometimes, it's quite surprising.
What is an editorial line?
Let's start at the beginning. What is an editorial line? This notion is found everywhere, as soon as we approach content: digital communication, press, etc. In short, as soon as we talk about writing.
An editorial line is simply a set of "rules" determined before creating content in order to ensure consistency between and within your publications . There is no ready-made model. It is up to you to build the editorial line that corresponds to your business and your objectives. It reflects your identity, the tone you will choose, the messages you will transmit .
An editorial line is your line of conduct. It will define the DNA of the content you will create on the chosen communication channel.
Personally, I have different editorial lines for my social networks, the blog you read and my newsletter. This allows me to know where I can talk about such topics but also eliminate those that have nothing to do with it.
Download my template to build an effective editorial calendar that helps you be consistent in your content
Plan your content to stop posting randomly
My method for being consistent in your content and ensuring it serves your professional goals.
First name
I want it!
By downloading this tutorial, you will receive my bi-monthly newsletter in which I give you applicable advice for creating authentic and relevant content. You can unsubscribe at any time.
The keywords
For this part, I use Google Search Console. It gives me all the keywords that people typed to get to my website . This is extremely valuable to me because it tells me which articles are showing up on search brazil whatsapp mobile phone number list engines. And another spoiler alert: on this blog, several of them are on the first page ! Thanks to this information, I know which articles need to be updated as a priority or improved with free content, for example. It's also very interesting to understand how people came across your site. And sometimes, it's quite surprising.
What is an editorial line?
Let's start at the beginning. What is an editorial line? This notion is found everywhere, as soon as we approach content: digital communication, press, etc. In short, as soon as we talk about writing.
An editorial line is simply a set of "rules" determined before creating content in order to ensure consistency between and within your publications . There is no ready-made model. It is up to you to build the editorial line that corresponds to your business and your objectives. It reflects your identity, the tone you will choose, the messages you will transmit .
An editorial line is your line of conduct. It will define the DNA of the content you will create on the chosen communication channel.
Personally, I have different editorial lines for my social networks, the blog you read and my newsletter. This allows me to know where I can talk about such topics but also eliminate those that have nothing to do with it.