Three people in a room, one briefing the other two on writing content for the web.
Posted: Sat Dec 07, 2024 6:18 am
Title: eye-catching title that makes you want to click
H1: title different from title
Short introduction of 70 to 100 words.
H2 with use of the semantic field of keywords
2 paragraphs of 150 words each – No H3 division
H2 with use of the semantic field of keywords
2 paragraphs of 150 words each – No H3 division
Conclusion of the “good to know” or “our good tips” type of around a hundred words
Specify whether you want important words in bold (and how much if you have a minimum requirement) and whether you want words in italics .
You can also add a "to avoid" section (no moralizing tone, no use russia whatsapp mobile of "I/you" and "we/you", expressions to ban, industry jargon, etc.) and a "to favor" section (an educational and neutral tone, sentences without implication of the subject, vocabulary to use, short sentences, dynamic punctuation).
Read also: When to call on a web editor?
Otherwise, call on an SEO consultant AND web editor!
Final step of the briefing: don't forget your company's logistical information
Well yes! The web editor also needs logistical information to best respond to your request:
What is the delivery format? Word, HTML, directly in the WordPress CMS for example…
What is the delivery time, your deadline?
What is the publication rate if you are going into a long-term collaboration? 1 article per week, 2 articles per month…
What is the company address and SIRET number? Even if it can usually be found on the internet, it saves time for the web editor when you ask for a quote
Who is the contact person in charge of validation? With their email and telephone number if necessary (if there are several, specify it).
If it is a quote request, you can also enter your budget . You will save time: the web editor will be able to quickly tell you whether your request corresponds to their rates or not.
The web editor will save you time provided you devote a minimum of time to him, especially at the start of the mission. If you do not do this briefing work, you risk many back-and-forths and frustration on both sides. Think about it and do not hesitate to be very precise if you need to be!
H1: title different from title
Short introduction of 70 to 100 words.
H2 with use of the semantic field of keywords
2 paragraphs of 150 words each – No H3 division
H2 with use of the semantic field of keywords
2 paragraphs of 150 words each – No H3 division
Conclusion of the “good to know” or “our good tips” type of around a hundred words
Specify whether you want important words in bold (and how much if you have a minimum requirement) and whether you want words in italics .
You can also add a "to avoid" section (no moralizing tone, no use russia whatsapp mobile of "I/you" and "we/you", expressions to ban, industry jargon, etc.) and a "to favor" section (an educational and neutral tone, sentences without implication of the subject, vocabulary to use, short sentences, dynamic punctuation).
Read also: When to call on a web editor?
Otherwise, call on an SEO consultant AND web editor!
Final step of the briefing: don't forget your company's logistical information
Well yes! The web editor also needs logistical information to best respond to your request:
What is the delivery format? Word, HTML, directly in the WordPress CMS for example…
What is the delivery time, your deadline?
What is the publication rate if you are going into a long-term collaboration? 1 article per week, 2 articles per month…
What is the company address and SIRET number? Even if it can usually be found on the internet, it saves time for the web editor when you ask for a quote
Who is the contact person in charge of validation? With their email and telephone number if necessary (if there are several, specify it).
If it is a quote request, you can also enter your budget . You will save time: the web editor will be able to quickly tell you whether your request corresponds to their rates or not.
The web editor will save you time provided you devote a minimum of time to him, especially at the start of the mission. If you do not do this briefing work, you risk many back-and-forths and frustration on both sides. Think about it and do not hesitate to be very precise if you need to be!