Read also: How to prioritize your marketing budget?
Internet users want to take back control more than ever
Internet users are over-solicited in their daily lives. They sweden whatsapp receive information everywhere and want to be able to choose what content they consume.
Advertising is easily boring. That's why ad blockers are popular, even on smartphones. So imagine paying for an ad space on Facebook, Instagram or YouTube. In reality, fewer and fewer people will see this ad and you'll be paying for nothing!
Technology is evolving, some companies are even looking for solutions to block cookies (and on YouTube they are partly successful, although AdBlock still works pretty well).
The only thing that works and that you can control: quality content published on your blog, sent via your newsletter to improve your reputation . Also think about podcasts to make yourself known and improve your SEO.
Read also: Business in slow motion? Take advantage of it to improve your website!
Feed your blog using storytelling
Ok, we feed our blog. But with what?
With quality content ! Yeah, I'm repeating myself but that's the only way you'll be able to attract your future customers .
And with a well-crafted editorial strategy!
People are not goldfish, contrary to what we are led to believe. Our attention span is not limited to 8 seconds. Well, yes, the content is uninteresting!
You have to capture the Internet user's attention quickly (hence the 8 seconds) by making them want to continue reading.
How? By using storytelling!
Our brains naturally function as storytellers: we constantly tell ourselves stories to understand a situation.
We then create a scenario without even realizing it to give meaning to what we are experiencing, what we have already experienced or what we are going to experience.
I'm sure you've had the experience of replaying a scene from your life in your head and thinking, "I should have said or done that . "
Storytelling is a great way to connect your brain (or your company’s brain) with your prospects’ brain. It helps create:
Suspense , anticipation among your readers ,
Empathy for any character you create (by using mirror neurons) ,
Hilarity if you use humor in your writing.
If you understand English, I recommend this video by David JP Phillips for a complete explanation of the magic of storytelling:
