Your Website As A Learning

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Ai Is Not The Answer For Your Content Strategy. Ai Is Simply A Way To Help An Existing Strategy Be Better. Generative Ai Is Only As Good As The Content — The Data And The Training — Fed To It. Generative Ai Is A Fantastic Recognizer Of Patterns And Understanding Of The Probable Next Word Choice.

But It’s Not Doing Any Critical Thinking. It Cannot Discern What Is Real chile phone number material And What Is Fiction. Think For A Moment About Model, A Brain Of Sorts. How Well Could It Accurately Answer Questions About The Current State Of Your Company? Think About All The Help Documents, Manuals, And Educational And Training Content.



If You Put All Of That — And Only That — Into An Artificial Brain, Only Then Could You Trust The Answers. Your Chatbot Likely Would Deliver Some Great Results And Some Bad Answers. Air Canada’s Case Involved A Minuscule Challenge. But Imagine When It’s Not A Small Mistake.