What does Voice Commerce mean?

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Voice Commerce focuses on sales through the voice resources provided by mobile devices .

That is, these are opportunities in which a user performs a voice search , either via telephone or with a virtual assistant, in order to make an online purchase.

One sign of its importance is that, today, 25% of all voice commands in the United States in 2018 were for searching for new products, and 10% for buying something online using only voice.

These data reflect the immense relevance that technology has for today's markets .

Furthermore, this trend is closely related to devices that incorporate Alexa (Amazon's assistant) and Google Home, which already have millions of sales worldwide.

So, in a nutshell, Voice Commerce is a derivation of transactional activities that is characterized by the use of voice to be executed .

And, from the point of view of Digital Marketing and sales, it focuses on focusing SEO strategies under search intentions, to achieve conversions and business opportunities.

How did the Voice Commerce model emerge?
E-commerce has allowed the end consumer to overcome the barriers of intermediation, and virtual assistants have made this possibility even easier.

So much so that giants like Google, Amazon and Apple knew how to capitalize on this tool in time. But how did it get to this point?

First of all, the use of voice assistants such as Siri taiwan mobile database or Alexa was a fundamental step in the creation of a new segment in the area of ​​​​marketing and marketing .

In fact, in 2017 this type of business generated US$2 billion in sales. in the United States, which opened the eyes of many companies and organizations around the world to its importance.

In addition, 28% of consumers used voice assistants to search for companies in their area in 2017, according to BrightLocal. This is evidence of the rapid growth that Voice Commerce has experienced since that year.

However, this technology is taking different paths with respect to usual navigation and is making its own guidelines within the digital transformation .

It relies on the generation, processing and use of data in real time, through questions and commands that may not be predefined.

Therefore, it is important that businesses and companies see Voice Commerce as something of their own and not as a derivative of search engines like Google and Bing .