The use of other interactive content
Posted: Thu Feb 20, 2025 5:08 am
Diversifying the content explored is essential to the effectiveness of your brand's digital presence, so it is important to create different formats of interactive materials.
Therefore, in addition to investing in landing page interaction, it is necessary to adopt the same vision in relation to other elements that influence the customer experience.
In this sense, it is inevitable to mention interactive videos , which have a high power of engagement and can serve to educate, entertain and attract consumers .
A successful example is the campaign carried out by Honda to promote the Honda Civic, a car known abroad as a favorite for family use.
<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="lazy lazy-hidden" data-lazy-type="iframe" data-lazy-src="" alt="">
The idea of the advertising piece , in addition to being attractive, was to convey the idea that, in addition to being practical and comfortable for everyday functions, the car has a high-performance engine.
To represent this duality, the automaker developed a video showing a father performing the simple task of picking up his daughters from school.
The magic of interactivity in the video is this: every time the user presses the letter "R", all the elements change, simulating an alternate reality in which the same character, instead of being banal, is an undercover police officer.
It is an authentic and differentiated experience, which has generated incredible results for Honda.
According to the company, visitors to the site spent thailand mobile database an average of three minutes looking at the material, which is above the standards of the automotive market.
This was directly reflected in the number of visits to the Honda Civic page, which simply doubled during the period in which the campaign was launched.
Using interactive content is one way to invest in capturing valuable data for your marketing department.
In addition to increasing visitor engagement and strengthening their relationship with the brand, this practice encourages them to share their contact information and facilitates tracking of the experience, which generates essential insights for optimizing the strategy.
How about continuing your learning and optimizing the use of data in the development of your strategies? Then, don't wait any longer and read our article on Content Intelligence ! In it, you will learn how the use of data can boost your content strategy.
Therefore, in addition to investing in landing page interaction, it is necessary to adopt the same vision in relation to other elements that influence the customer experience.
In this sense, it is inevitable to mention interactive videos , which have a high power of engagement and can serve to educate, entertain and attract consumers .
A successful example is the campaign carried out by Honda to promote the Honda Civic, a car known abroad as a favorite for family use.
<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="lazy lazy-hidden" data-lazy-type="iframe" data-lazy-src="" alt="">
The idea of the advertising piece , in addition to being attractive, was to convey the idea that, in addition to being practical and comfortable for everyday functions, the car has a high-performance engine.
To represent this duality, the automaker developed a video showing a father performing the simple task of picking up his daughters from school.
The magic of interactivity in the video is this: every time the user presses the letter "R", all the elements change, simulating an alternate reality in which the same character, instead of being banal, is an undercover police officer.
It is an authentic and differentiated experience, which has generated incredible results for Honda.
According to the company, visitors to the site spent thailand mobile database an average of three minutes looking at the material, which is above the standards of the automotive market.
This was directly reflected in the number of visits to the Honda Civic page, which simply doubled during the period in which the campaign was launched.
Using interactive content is one way to invest in capturing valuable data for your marketing department.
In addition to increasing visitor engagement and strengthening their relationship with the brand, this practice encourages them to share their contact information and facilitates tracking of the experience, which generates essential insights for optimizing the strategy.
How about continuing your learning and optimizing the use of data in the development of your strategies? Then, don't wait any longer and read our article on Content Intelligence ! In it, you will learn how the use of data can boost your content strategy.