A study by Openview , which compared companies with good positioning in their respective markets, showed that those that practice PLG are 2.2 times more valuable than those that do not .
Yes, it is quite possible for a company that adopts Product-led Growth to grow faster than those that follow traditional standards and principles.
However, this is not the main aspect when we talk about the growth in the value of companies that use PLG. The real key is the sustainability that this strategy guarantees, as you will see in the following lines.
Sustainable results
Growing through the product also means doing so turkey mobile database with the guarantee that no steps back will be taken, as the results achieved will be long-lasting and will not cause any setbacks.
Thanks to PLG, companies attract qualified users, have the necessary mechanisms to retain them and, in addition, promote the increase in their value over time.
In turn, the company's product is positioned in the market in a transparent manner, based on the recommendations and references of hundreds or even thousands of satisfied and happy users.
Highest revenue per employee
Another great benefit, which we can also relate to sustainable growth, is that growing hand in hand with the product does not require payroll expansions, in many cases.
In this way, companies increase their income levels without having to increase their expenditure as a result of a higher number of salaries.
In this way, each employee can be valued more intensely, encouraging them to do more with less as a reflection of the PLG mentality applied to business advancement.
