And what is the role of an Account Manager?
Posted: Thu Feb 20, 2025 5:23 am
This is a professional who focuses especially on maximizing the Lifetime Value (LTV) , that is, the economic benefits that each client generates for a company over the duration of their contract.
To do this, they must also ensure that the life cycle lasts as long as possible, establishing solid, long-term relationships between users and the companies they represent.
How do they try to achieve this? Simple: by ensuring uganda mobile database that customers are satisfied with the product or service they have purchased, as this is the only way they will be motivated to make new purchases or renew their subscriptions.
Up to this point, you probably haven't detected any profound differences between these concepts, but believe me, there are some! So...
What is the difference between Customer Success and Account Manager?
At first glance, we can see that Customer Success is more rooted in the interests of the client , while the Account Manager, while also seeking satisfaction, has as its main function to provide concrete commercial results, such as cross-selling and renewals.
Furthermore, when evaluating the work dynamics and objectives of these professionals, we find many other basic differences, such as.
To do this, they must also ensure that the life cycle lasts as long as possible, establishing solid, long-term relationships between users and the companies they represent.
How do they try to achieve this? Simple: by ensuring uganda mobile database that customers are satisfied with the product or service they have purchased, as this is the only way they will be motivated to make new purchases or renew their subscriptions.
Up to this point, you probably haven't detected any profound differences between these concepts, but believe me, there are some! So...
What is the difference between Customer Success and Account Manager?
At first glance, we can see that Customer Success is more rooted in the interests of the client , while the Account Manager, while also seeking satisfaction, has as its main function to provide concrete commercial results, such as cross-selling and renewals.
Furthermore, when evaluating the work dynamics and objectives of these professionals, we find many other basic differences, such as.