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Sending an email to a list you haven’t emailed in over a year is one thing that can affect your email deliverability. This is because email addresses can become inactive within a relatively short period of time. People tend to forget how and where they signed up for your email list.


They may also no longer have access to the email honduras mobile phone numbers database address they used. Therefore, sending emails to a subscriber list with inactive emails can lower your open rate, increase your bounce rate, and increase your spam complaint rate. All of these things can damage the sender's reputation and impact the success of your future holiday emails.



So, maintain list hygiene by removing inactive subscribers. But before you let them go, consider sending them one last email to re-engage them. Take a look at the email below from AliExpress. The subject line reads: We miss you ? . Screenshot of "miss you" email from AliExpress Screenshot of Britney Steele Do: Follow Email Regulations The General Data Protection Regulation (GDPR) regulates how businesses collect, process, store and share their data.