In marketing, one size does not fit all. More paraguay mobile phone numbers database specifically, one email rarely fits all. One of the best ways to send effective promotional emails is through customer segmentation. This process involves segmenting your email list into groups based on certain factors. For example, your target audience may have previously purchased from your business or engaged with your website.

You can separate this audience into a separate list from subscribers who have engaged with your business less frequently. Or you can group your subscribers based on how often they shop with your brand, in which case you could put year-round customers and seasonal shoppers in separate groups.