If you believe that automation slovenia phone number library will remove the human element and reduce engagement, trigger-based emails are 18 times more cost-effective . Importantly, automation makes your life easier. You don’t need to send emails to recipients manually. This way, you can save time and avoid potential human errors, such as entering an incorrect email address or addressing a recipient with the wrong name. and is here to stay.

However, unlike earlier times when brands would get sales by sending the same emails to everyone, email marketing has become more data-driven. Marketers need to segment their consumers based on geographic, demographic, and behavioral data to make their email communications more personalized and effective. Author Bio Jyesht is a QR code enthusiast and content marketer at MobStac. He is an ardent follower of technology and marketing tools that make everyday marketing fun and intriguing.