Table of Contents
Get to know Anchor Text: What is it?
Why is creating Anchor Text important?
How many types of Anchor Texts are there?
How to Check SEO-Friendly Anchor Text
How to write natural anchor text
Anchor Text Techniques That Are Good for Ranking on the First Page of Google
Summary of SEO optimization with Anchor Text
Get to know Anchor Text: What is it?
Anchor Text, also known as link labels, is the visible part of a link in your content. Simply put, it's the part of the link that you can see but that is hidden within it. When you click on a hyperlink in a paragraph, it takes you to another page. Anchor Text consists of one or more clickable words, and those words must act as keywords and describe the page that is being linked to.
Anchor Text that many people may have seen often on websites is the use of Anchor Text with a blue line under it. The keywords in the Anchor Text must be one of the words that Search Engines use to understand the topic of that website.
Why is creating Anchor Text important?
If you want to improve your SEO, anchor text is a must-have. In the eyes of Google, anchor text is a must-have.
Anchor text helps to show which websites are good and which are spammy easily, and also guides readers to find more information by clicking on the links in the anchor text that they see. So if you really want to build links, anchors are something that should not be overlooked even a little bit.
As a webmaster, it's your job to pay attention to the variety of anchor text formats, from keyword selection to the context around the anchor text. Variation and patience are key to SEO. Try not to overdo it on keywords, use a variety of anchor texts, and most importantly, link to relevant, well-known pages.
How many types of Anchor Texts are there?
You can find many different forms of Anchor Text online, while some of them are not very effective because they are spammy and must be used spammily to avoid being crawled by Search Engines. Before we do Anchor Texts, we need to understand the forms of Anchor Text that actually work and are good for SEO on websites as follows:
Branded Anchor Text
Anchor Texts This format uses the brand name as a link, uses specific shareholder database words or uses the brand name with keywords, such as “Job Search at Asia Search Solution” to link to the job search page of the Asia Search Solution website. This helps to make sense, especially if you want to reinforce your brand.
Partial Match Anchor Text
Partial Match Anchor Text is similar to anchor text, it will use the linking keyword directly to link to that specific page only, sometimes adding some words to make it longer and more interesting, for example 'Setting up your Link Counting” and then linking to the link count settings page.
Exact Match Anchor Text
Exact Match Anchor Text is the use of a keyword or phrase directly in link building. It is an important keyword that the page will use to rank in search engines. For example, if you want the page to rank with the words “How to use the best links”, you can use it as Anchor Text.
Related Anchor Text
The related anchor text is an anchor text that links to pages that use multiple target keywords. It is similar to partial match keywords to some extent, but it is not a related keyword, not directly the target keyword.
Using relevant keywords is essential if you want Google to crawl and understand what your links are about better. It also helps prevent your link profile from being attacked and seen as spammy.
