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Interview existing customers and share them on social media. Here's how HP did a great job sharing a video of their proud moment while sponsoring the 76th Annual Cannes Film Festival and the official poster was placed and printed by them. HP's success tweet. Image Source Strategy #7: Build relationships, not just connections Connecting with your target audience on social media is easy, but building a meaningful relationship with them is not.


This is where your social selling strategy can fail. Let’s say india mobile phone numbers database you send a connection request to a potential buyer on LinkedIn. They accept your connection request, meaning you’re both connected on social media. Mutual connections, if you will. What about a relationship? Is there one? NO.



Many marketers believe that connecting on social media equals building relationships, but that couldn’t be further from the truth. As the saying goes, Rome wasn’t built in a day. In the scenario above, to build a meaningful relationship, you need to engage with your prospect’s social media posts.