If the channel is not converting, you will need to ask yourself why and make a decision accordingly: change the way you use social networks, hire a social media manager or simply change channels because your target is not there.
Tests, tests and more tests with regular monitoring to adjust very regularly!
By measuring the effects of your marketing efforts, you will uae whatsapp know where to allocate your time and your digital communication budget . You will then be able to measure your return on investment (ROI).
Remember that everything starts with your persona : think about targeting precisely from the start so as not to waste too much time!
Read also: The three advantages of blogging for an SME!
Use the right tools for marketing your small business!
Once you've analyzed what's working and what's not, it becomes easier to prioritize your marketing budget !
You need to choose tools that allow your business to grow and generate more revenue with the least amount of time possible.
To establish your online presence, think website, blog posts and social media.
To increase traffic to your website, analyze the results via Google Analytics and use SEO tools .
To increase your prospect list, offer a free white paper in exchange for an email address.
To be closer to your customers, rely on marketing emails and newsletters .
To ensure you are using the right marketing tools, never lose sight of your goal (which may evolve as your business grows). Also, continue to analyze your results and make adjustments if necessary.
In short
Start by defining your persona and your communication objectives.
Set an initial marketing budget based on your means.
Analyze your first results: which channel brings you turnover?
Adjust your budget based on your results.
Choose the tools you keep: those that grow your turnover while saving you time.
