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Most users associate standard promotional campaigns with spam

Posted: Sat Dec 07, 2024 6:54 am
by Rakibul520
To stay ahead of the competition and keep up with consumer demands, your business should too. With that said, let’s look at some digital marketing statistics that will help you take your business to the next level. Email Marketing There will be around 4 billion email users worldwide by 2023 A person is using a smartphone while typing on a laptop, with a blurred orange object in the background. Although emails have been around since the Internet became popular, email remains one of the most powerful marketing channels to date.

And with more than half south africa phone number library of the world's population set to actively use email by 2023, email marketing isn't something that should be ignored. But that doesn't mean you should apply the same email marketing tactics as in the old days. so a one-size-fits-all tactic might not work as well. Targeted campaigns can increase revenue by up to 760% In contrast to other marketing channels, emails feel more like a one-on-one conversation between businesses and their audiences.

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If done right, that is. That’s where microsegmentation comes in. This is the process of dividing your audience into multiple groups based on criteria like purchasing behavior, demographics, personality traits, etc. As a result, microsegmentation allows you to create smaller yet meaningful email campaigns explicitly targeted to each segment of your audience, resulting in higher conversion rates. A/B testing can increase ROI by up to 37% Getting your emails right on the first try isn’t that easy.