The mission determines what the company does. It specifies the market segments targeted and provides the distinctive element of the brand.
For example, if you are asked “what does Decathlon do?”, you have several possible answers:
Decathlon sells sporting goods: what is the difference with Intersport or Gosport?
Decathlon manufactures high-quality, innovative sports equipment, always at an affordable price for all sports enthusiasts.
The mission, unlike the values, is public. Decathlon constantly communicates about the technical innovations of its products and its affordable prices in all circumstances. Decathlon also places customer satisfaction at the heart of its commitments (hyper-responsive after-sales service)...
What is a company's vision?
The vision , for its part, is what the company is aiming for. It uk whatsapp specifies the direction to follow for the company. For Decathlon, the vision has always been that of sport-pleasure, the development of each individual and fairness in sport.
Mission, vision and values work in synergy and create the brand DNA . These are three elements to define at the beginning of your business. Don't forget them along the way, your communication risks being shaky and ineffective.
Read also: Why and how to define your persona?
So what are your brand's core values?
“Too many companies want their brands to reflect an idealized, perfect image of themselves. As a result, their brands acquire neither texture nor character.” – Richard Branson
Your brand values will allow you to stand out from the competition !
If you want to start your own business, I can only advise you to think deeply about the values that will define your business.
And if your brand is already created, I invite you to still question the values on which it is built. This could drastically change your communication if you have not taken it into account each time you communicate.
It is often difficult to take a step back from your own business when you have your head down. An outside perspective, experienced on the subject, can help you move forward with your project more quickly and, above all, to see your objectives more clearly. We can set up support together if you feel the need.
