Direct Sales Representative
Posted: Sat Dec 07, 2024 6:55 am
At a minimum, each association should conduct an analysis of its membership renewal rates and test different offers to determine the sweet spot for achieving the highest membership renewal rates at a desired ROI. Look at how long memberships renew and what type of membership they are. Discounts they have received in the past. Have they renewed their contract every year for the past few years? Or are they members that come and go year after year? Is this their first year of renewal? Have they received discounts in the past? What type of discount do they receive? All of these questions can help you make the right decisions when setting up your discount strategy for each section of your membership file.
My final piece of advice about discounts is to be flexible. Once you set austria phone number resource a discount, stick to it; however, don't be afraid to adjust or test new strategies. You should also allow some flexibility for telemarketing members to renew frontline staff. Give them the option of reducing or increasing the discount to seal the deal with people who are on the fence. Whatever you decide today, know that you may need to adjust your guidelines at some point in the future.
– Multi-Year Offers Finally, one of the best ways to maximize renewals, both from a short-term and long-term perspective, is to offer a multi-year offer. Think about it. In any case, you will need to pay for the renewal call. If they renew for another year, you'll pay for another call next year. But if you offer a one-year or even one-year renewal and they agree, then you eliminate the cost of your telemarketing services for that call for the next two years. Now, you can do one of two things with the money: reallocate those funds over the next two years to find new member growth through outbound marketing channels, or use the savings to improve the association's membership services.
My final piece of advice about discounts is to be flexible. Once you set austria phone number resource a discount, stick to it; however, don't be afraid to adjust or test new strategies. You should also allow some flexibility for telemarketing members to renew frontline staff. Give them the option of reducing or increasing the discount to seal the deal with people who are on the fence. Whatever you decide today, know that you may need to adjust your guidelines at some point in the future.
– Multi-Year Offers Finally, one of the best ways to maximize renewals, both from a short-term and long-term perspective, is to offer a multi-year offer. Think about it. In any case, you will need to pay for the renewal call. If they renew for another year, you'll pay for another call next year. But if you offer a one-year or even one-year renewal and they agree, then you eliminate the cost of your telemarketing services for that call for the next two years. Now, you can do one of two things with the money: reallocate those funds over the next two years to find new member growth through outbound marketing channels, or use the savings to improve the association's membership services.