A visually focused platform that is great for reaching a younger target group. The brand presentation on this network must therefore emphasize aesthetics. To launch a new Instagram account for a bedding manufacturer, the primary communication goal was to identify and present trends in the given segment . At the same time, we also wanted to build a community of loyal fans who would happily return to the Instagram account. The next step was to create the content strategy itself. It was necessary to figure out what we would communicate on the Zdeněk Staněk brand's Instagram account and how to get this communication to the largest possible number of people in the shortest possible time. We built the Instagram communication of the Zdeněk Staněk brand on these pillars.
Which also represent the brand's USPs: quality materials Czech manufacturer design affordability inspiration advice/tips On Instagram, we aimed to present products in real situations we showed the Bosnia and Herzegovina Mobile Database products in the home and in contact with people, we also communicated the products as accessories and decorations and emphasized the emphasis on quality and design, which is also affordable for everyone. As we mentioned above, since communication on Instagram is focused on visuality and aesthetics, we decided to differentiate the Zdeněk Staněk brand on Instagram from the competition and created a unified color trio. How to start an Instagram account from scratch? In this section, we will present our specific steps to help us make the content we created known to as many people as possible.
Reach a community of fans from existing social networks The Zdeněk Staněk brand already had a fan base, but on Facebook. Our first goal was therefore to get this already existing and loyal audience on Instagram. In the first week and the following ones, we published links to the Instagram account on the Facebook page, which we regularly supported with paid advertising. In this way, we attracted the audience and fans from Facebook to the aforementioned design, inspiration and news. Motivate through interesting competitions The second step was to generate buzz. We achieved the first hundreds of followers within the first week of the brand's presence on Instagram.
