Today, we're taking a look at this option that might change your use of Instagram forever. Just that!
What is an Instagram story?
Before explaining why it is in your best interest to use stories in your communication strategy, let's go back to the basics. What is an Instagram story?
Launched in 2016, stories are ephemeral publications . They indonesia whatsapp number data allow you to publish photos or videos that will only remain online for 24 hours ( unless you decide to create featured stories. I explain how they work in a dedicated article ). Located at the top of the news feed, Instagram stories never mix with your feed. And that's what makes them so strong!
Potentially, your Instagram story is the first thing your followers will see when they log in. The more users regularly view your story posts, the higher you are in the reading order. Can you grasp the reach your story can have, unlike the posts in your feed? Personally, when I log in to my Instagram accounts, I look at the stories first. And very regularly, the algorithm suggests content from the same people first: those with whom I interact the most.
The more you use stories, the more your subscribers will interact with them and the more visibility you will gain. I think you're starting to understand the interest of this feature, right? Come on, if you still have a little doubt, let me give you 5 reasons that will make you change your mind!
