Turn to a WhatsApp Business Solution Provider
Did you know WhatsApp offers two platforms for businesses?
The WhatsApp Business App is a simple solution for small businesses with limited resources. You can set up basic welcome messages to be triggered in response to clients reaching out. All communications can be managed through your WhatsApp Business account.
WhatsApp Business Platform is a professional solution for businesses looking to scale their marketing campaigns on WhatsApp. It’s the only way to send WhatsApp advertising messages to thousands of contacts at once. You’ll also get a professional business profile. All you need to access it is working with a WhatsApp marketing software.Do you need a way to piece together scattered customer data without having to rely on IT teams to constantly track it all down? A customer data platform (CDP) is exactly that — a single source of truth of all your customer data and a game-changing tool for elevating your brand experience.
Read along for an in-depth look at what customer data bahrain mobile phone numbers database platforms are, how they work, and real-world use cases.
A CDP is software that helps businesses centralize, organize, and analyze data, primarily zero and first-party data, about their customers. The data is then processed into unified customer profiles that can be used in other business systems and tools. The result is consistent data that is easily available to all teams.
Customer data platform visualization
Why do companies need a CDP?
Customer data platforms come with a host of advantages, especially for customer facing teams and data management.
Marketing teams benefit from processed collected data because it is accurate and offers more precise customer segments. This helps teams deliver highly personalized marketing campaigns and create a consistent customer experience across all channels. Since data is easily available, less tech-savvy teams don’t need help from IT and are autonomous.
With stricter laws around data privacy (such as the CCPA and GDPR), customer data platforms will be increasingly important for businesses to succeed.
The customer data platform market is expected to grow at an average rate of 17.9% through 2030. Much of this growth is because businesses are looking for a tool that can gather first party data and help them understand more complex customer journeys.
Discover more: The Difference Between CRM & CDP
