I am a great utopian. I do not hide it. And my vision of communication takes into account this aspect of my personality. Yes, we can communicate ethically . Yes, a company can want to sell its products without brainwashing. And no, communicating is not just advertising, it is above all sharing.
What is ethics?
Before knowing if it is possible to link communication and ethics, it is good to make a little reminder. Ethics is a philosophical term that draws its origins from the Greek word 'ethos' which means morals, customs. Ethics is therefore a set of values that leads to a reflection on the behaviors to adopt to create a just and humanist world . Of course, it is complex to define iraq whatsapp number data ethics exhaustively. Based on the values and culture of each society, ethics can differ from one country to another or from one era to another. The ethics of Antiquity are nothing like the ethics of today.
If we follow the definition to the letter, every company can consider its communication as ethical if it respects its values. But can we really say that a company that destroys the planet's resources or does not consider human beings is an ethical company?
It's a matter of perception, of course. Personally, I can't consider such a company as ethical, even if it respects its values. For me, ethics should not be selfish. Being ethical means taking into consideration what surrounds us, nature and human beings . My values, my culture and my education define my ethics. And it is the same for every inhabitant of the planet and every company.Communication, that ugly word
This summer, a friend of a friend was surprised to learn that I was a utopian and communicator. For him and many others, communication is a dirty word. Communicating means being heartless and thinking only about profit. It means manipulating the masses to make them buy a product they don't really need. What if I told you that no, that's not really what communicating is?
The first definition of 'communicate' is to transmit information, knowledge, a feeling to another person . Nothing to do with manipulation. Communicating is sharing. It is going towards the other to exchange and dialogue. You see, this word is not so terrible after all!
Communicating is vital for your project. It doesn't matter how you do it. On the internet. Only by word of mouth. The medium is not the most important. But to make your business known, you have to share the information with the people around you. Otherwise, how can they know that you exist?
