8. Not Emphasizing Value Over Price One of the deadly mexico telephone number data business proposition mistakes many business owners make is focusing solely on pricing instead of value. It is possible that even your competitors are pitching to the same customers as you. In this case, the most important thing is your USP.

What makes your solution different and better than others? The right approach when writing a business proposal is to clearly state the value you will bring to your client’s business. You should showcase your product or technology as an investment. Let’s say you own a SaaS company that offers a great expense management solution to various companies.