With mail merge capabilities, these tools allow you to add almost chile telephone number data unlimited personalization to your emails. However, most personalization fields are still limited to company names, first names, job roles, and industry names. This is because this information is readily available in most data sources and using it can be time-saving.

Any further personalization than this can represent a significant time investment. However, if you are reaching out to high-ticket clients, spending this time can be worthwhile. That’s because in a world of emails that all feature similar personalizations, your email can stand out if you put in a little more effort.