Should we manage influencer relations like press relations?
Posted: Sat Dec 07, 2024 9:20 am
When you want to make your company known, you quickly think of calling on the press or influencers . However, journalists and bloggers do not do the same job and should not be considered in the same way. However, press relations and influencer relations have one thing in common: they must be thought of in your communication strategy and stem from an objective to be achieved.
What is influencer relations or E-RP?
Before going any further, it is good to take a quick look at influencer relationships or E-RP. This involves using influencers (bloggers, Instagrammers, YouTubers, etc.) to promote your products and/or your brand . We generally talk about a partnership between the brand and the influencer, because there is a relationship of trust and an exchange between the two parties. Unlike the press, which can write an article about your company without asking for anything in return, influencers will not talk about your brand for free . They will expect a product from you in order to test it or compensation for the biggest influencers. E-RP therefore requires a slightly larger budget than a media campaign .
"I see partnerships as a win-win relationship! The brand allows the blogger to discover a product or service that matches her editorial line, her tastes, her hobbies, the topics she discusses on her blog. In return, if she liked the product or service, she talks about it on her blog and social networks in order to bring visibility to the brand!" Marion – Brèves Au Féminin
E-RP is not classic press relations
As I was telling you, E-PR is not a classic press relations. You italy whatsapp number data can't work in the same way with a journalist and an influencer . First, for the vast majority it's not their job. Many bloggers, Instagrammers or YouTubers are employees or freelancers. They write, photograph or film for passion and pleasure.
Despite this, running a blog, a YouTube channel or an Instagram account requires work and time. Content creators put their guts into it. They share things that make them vibrate. So, invest yourself emotionally ! Find out about the person behind the blog, the Instagram account or the YouTube channel. Get to know the person you are going to contact . You want them to talk about your company, your products, to invest in your brand. Do the same!
"I like it when a brand shows that it really took the time to go to your blog, to discover your world, that it leaves a little note about your latest article... that it shows interest in the blogger, and therefore in the partnership." Marion – Brèves Au Féminin
After all, it’s common sense. Yet, many companies overlook this essential part of influencer relationships. In a partnership, affection and trust must be the foundations of the relationship . Influencers are not just numbers or a simple billboard for your company.
As with the press, sending your partnership request to all the influencers will not bring you anything in the long run. Target fewer people but do it right. Quality over quantity , always.
What is influencer relations or E-RP?
Before going any further, it is good to take a quick look at influencer relationships or E-RP. This involves using influencers (bloggers, Instagrammers, YouTubers, etc.) to promote your products and/or your brand . We generally talk about a partnership between the brand and the influencer, because there is a relationship of trust and an exchange between the two parties. Unlike the press, which can write an article about your company without asking for anything in return, influencers will not talk about your brand for free . They will expect a product from you in order to test it or compensation for the biggest influencers. E-RP therefore requires a slightly larger budget than a media campaign .
"I see partnerships as a win-win relationship! The brand allows the blogger to discover a product or service that matches her editorial line, her tastes, her hobbies, the topics she discusses on her blog. In return, if she liked the product or service, she talks about it on her blog and social networks in order to bring visibility to the brand!" Marion – Brèves Au Féminin
E-RP is not classic press relations
As I was telling you, E-PR is not a classic press relations. You italy whatsapp number data can't work in the same way with a journalist and an influencer . First, for the vast majority it's not their job. Many bloggers, Instagrammers or YouTubers are employees or freelancers. They write, photograph or film for passion and pleasure.
Despite this, running a blog, a YouTube channel or an Instagram account requires work and time. Content creators put their guts into it. They share things that make them vibrate. So, invest yourself emotionally ! Find out about the person behind the blog, the Instagram account or the YouTube channel. Get to know the person you are going to contact . You want them to talk about your company, your products, to invest in your brand. Do the same!
"I like it when a brand shows that it really took the time to go to your blog, to discover your world, that it leaves a little note about your latest article... that it shows interest in the blogger, and therefore in the partnership." Marion – Brèves Au Féminin
After all, it’s common sense. Yet, many companies overlook this essential part of influencer relationships. In a partnership, affection and trust must be the foundations of the relationship . Influencers are not just numbers or a simple billboard for your company.
As with the press, sending your partnership request to all the influencers will not bring you anything in the long run. Target fewer people but do it right. Quality over quantity , always.