As a company, you will have to work very hard to convince your guests to come to your party, to stay and to come back. This will only work if you act human. Behave as you would at a party. Be interested, ask questions, share fun anecdotes and – importantly – talk back! Only then will your presence be accepted – and if you do it really well, even appreciated. Then social media will be a party for everyone.
With Super social, Elja puts her finger on the sore spot. She clearly explains where and why the problem arose that many companies have with social media – which is also extremely educational reading material for beginners. And, super handy country email list she gives numerous tips and instructions on how to tackle it successfully.
That similar information recurs in different places in the book is what we call the power of repetition. The book is pleasantly written and is very infectious: I too have repeatedly put the book aside to immediately follow a tip from Elja. With all the information and inspiration from the book, we all become super social!
