Line Data Forum

At the same time, CRM comes into play once the individual becomes a customer, post-purchase. The company, armed with a relationship history and in-depth knowledge of the customer's needs, establishes a structured relationship program aimed at retention and loyalty. Unlike prospecting, customer relationship management is more of a fax lists cultivated and careful process, where the focus is on developing long-term value.

CRM comes into play as soon as the individual becomes a customer, post-purchase. Imagine the company , equipped with a relationship history and a deep understanding of the customer's needs, which implements a structured relationship program to ensure retention and loyalty . Unlike prospecting, customer relationship management is a bit like taking care of a garden. We invest, we cultivate, and all this with the goal of bringing out long-term value.

between PRM and CRM in the purchasing model
The type and nature of data handled, which varies significantly between prospects and customers, are key points highlighted by CRM and PRM consultants . While PRM works hard to convert a large number of prospects into customers, CRM is more focused on strengthening relationships with a relatively small number of loyal customers.