Take social media marketing
Posted: Sat Apr 05, 2025 5:27 am
Make no mistake about it, back then companies engaged in some sort of advertising, PR, direct marketing and other customer acquisition strategies. As a sales trainer hired by many of these companies, we carefully developed highly integrated programs designed to generate the maximum results. But, lately, it seems like sales has taken a sorry back seat to all of the new and much sexier tactics.
No, I’m not a Luddite and definitely see the need to include social media as part of our sales and marketing endeavors but to do so at the exclusion of creating a highly defined sales process, lead generation follow-up strategies and training on old fashioned sales competencies is simply wrong. It seems to me that all the social media in the world won’t substitute for “real” selling.
Visibility, credibility, and brand awareness are all necessary to gambling data brazil win business. But if you don’t know how to stay on the grid during a lengthy sales cycle, present core benefits, probe intelligently, overcome objections persuasively and close the sale, then all of those catchy Facebook updates and all of the engagement in the world won’t do squat for your bottom-line.
But, of course, there is a solution! Make certain to marry marketing and sales and work with a team that knows how to integrate the two successfully. Social media engagement is great, booked business is better. Make them work together The BIGGEST Phone Cold Calling Mistake
You are running to the store for one of those quick “pick up a couple of things” trip.
But, by the time you actually get in the car your spouse has added 12, “Oh, and we also need …..”
What initially was a, “no list needed trip,” has turned into you thinking maybe you should go in and quickly jot it all down.
But you go over the list in your mind like you are cramming for a final exam in school and you confidently remind yourself, “Nah, I’ll remember.”
Let me guess what is said while you are unpacking your bags on your kitchen counter:
“Dang! I forgot the cereal! I knew I forgot something, but I just couldn’t remember what!”
On the flip side, when I invest the time to write down exactly what I want to get, and I have that list with me in the store I give myself a great chance to accomplish exactly what I am setting out to get!
No, I’m not a Luddite and definitely see the need to include social media as part of our sales and marketing endeavors but to do so at the exclusion of creating a highly defined sales process, lead generation follow-up strategies and training on old fashioned sales competencies is simply wrong. It seems to me that all the social media in the world won’t substitute for “real” selling.
Visibility, credibility, and brand awareness are all necessary to gambling data brazil win business. But if you don’t know how to stay on the grid during a lengthy sales cycle, present core benefits, probe intelligently, overcome objections persuasively and close the sale, then all of those catchy Facebook updates and all of the engagement in the world won’t do squat for your bottom-line.
But, of course, there is a solution! Make certain to marry marketing and sales and work with a team that knows how to integrate the two successfully. Social media engagement is great, booked business is better. Make them work together The BIGGEST Phone Cold Calling Mistake
You are running to the store for one of those quick “pick up a couple of things” trip.
But, by the time you actually get in the car your spouse has added 12, “Oh, and we also need …..”
What initially was a, “no list needed trip,” has turned into you thinking maybe you should go in and quickly jot it all down.
But you go over the list in your mind like you are cramming for a final exam in school and you confidently remind yourself, “Nah, I’ll remember.”
Let me guess what is said while you are unpacking your bags on your kitchen counter:
“Dang! I forgot the cereal! I knew I forgot something, but I just couldn’t remember what!”
On the flip side, when I invest the time to write down exactly what I want to get, and I have that list with me in the store I give myself a great chance to accomplish exactly what I am setting out to get!