Personalized preheaders grab the reader’s attention.
Posted: Sat Dec 07, 2024 9:27 am
Personalize the preheader text
When it comes to the email preheader, a human touch can go a long way in making your campaign stand out.
All you need is to add personalization to the bahrain telephone number data preheader text. This helps draw the reader in. Most email marketing software uses automation to fill in the subscriber’s first name either in the subject line or email preheader.
A personalized preheader is likely to catch the reader’s eye, making your campaign stand out among the many marketing emails that land in their inbox every day.
personalized preheader example
4. Engage subscribers from the first line
The most impactful preheaders use a variety of tactics to engage readers.
Here are a couple ways you can use email preheaders to build curiosity from the first line:
Ask a question to pique interest: “Still need convincing? New study on email marketing ROI!”
Create a sense of urgency: “Today’s your last day for free shipping! ”
In this brief line of copy, you can pack in a range of psychological techniques like fear of missing out (FOMO) to encourage subscribers to open the email and read more.
5. Include a call to action (CTA)
Another common practice is to include a CTA in the email preheader. Tell subscribers right away what they might want to do after reading the email. Like subject line CTAs, preheader CTAs help grab your reader’s attention and drive conversions.
Preheader CTAS can:
Entice subscribers to take on a specific action, such as complete a survey or take advantage of a sale.
Be product-specific: “10% Off Shoes
Offer Ends Today!”
Add further impact to ecommerce email marketing campaigns: “Don’t miss this special Fourth of July offer! ”
6. Use emojis to stand out in a crowded inbox
Don’t be afraid to add emojis to the email preheader. This will catch the reader’s eye and break up the many lines of text in an inbox.
Beyond their visual impact, emojis let you add a splash of personality to your message while keeping the preheader brief. Sometimes, they can help reduce the number of characters in your preheader text.
When it comes to the email preheader, a human touch can go a long way in making your campaign stand out.
All you need is to add personalization to the bahrain telephone number data preheader text. This helps draw the reader in. Most email marketing software uses automation to fill in the subscriber’s first name either in the subject line or email preheader.
A personalized preheader is likely to catch the reader’s eye, making your campaign stand out among the many marketing emails that land in their inbox every day.
personalized preheader example
4. Engage subscribers from the first line
The most impactful preheaders use a variety of tactics to engage readers.
Here are a couple ways you can use email preheaders to build curiosity from the first line:
Ask a question to pique interest: “Still need convincing? New study on email marketing ROI!”
Create a sense of urgency: “Today’s your last day for free shipping! ”
In this brief line of copy, you can pack in a range of psychological techniques like fear of missing out (FOMO) to encourage subscribers to open the email and read more.
5. Include a call to action (CTA)
Another common practice is to include a CTA in the email preheader. Tell subscribers right away what they might want to do after reading the email. Like subject line CTAs, preheader CTAs help grab your reader’s attention and drive conversions.
Preheader CTAS can:
Entice subscribers to take on a specific action, such as complete a survey or take advantage of a sale.
Be product-specific: “10% Off Shoes
Offer Ends Today!” Add further impact to ecommerce email marketing campaigns: “Don’t miss this special Fourth of July offer! ”
6. Use emojis to stand out in a crowded inbox
Don’t be afraid to add emojis to the email preheader. This will catch the reader’s eye and break up the many lines of text in an inbox.
Beyond their visual impact, emojis let you add a splash of personality to your message while keeping the preheader brief. Sometimes, they can help reduce the number of characters in your preheader text.