Are they presenting themselves as helpful experts?
Are they capturing their target audience with value centric messaging?
Are they clearly explaining your services?
Are they clearly explaining why someone should meet with them?
Would I buy from my sales reps based upon how they’ve positioned themselves online?
Buyers are increasingly googling not just the company, but your sales reps before a sales meeting. More than likely, they will also reach out to their networks, or better yet, they may open up the digital business door; your sales rep’s LinkedIn profiles. What’s behind their LinkedIn door could determine their future sales success. Repeat after me the word, “vet”… Get it?
Personal branding is about taking control of the messages job seekers database your prospects and clients get back. I guarantee, if your sales reps don’t control these messages then someone else will. I recommend a great article by Michael Simmons, How To Bulletproof Your Reputation In The Digital Age. Online reputation platforms help others understand who your sales reps are and what they are all about.
Your sales reps must convey how they can help as opposed to telling everyone what they sell.
If their LinkedIn profile is designed around them, your entire sales team is missing a golden opportunity to make a great first impression.
Successful sales reps create their unique brand and rise above the noise! Think about the following:
How do your sales reps differentiate themselves enough so that prospects want to talk to them and not feel they are getting the same story they hear from every other sales rep?
