Your Message Matters
Posted: Sat Apr 05, 2025 5:53 am
On the surface the test seemed undisguised, except it wasn’t. The words were scattered with references to elderliness (“Florida”, “Bingo”, etc).
When the participants walked out of the laboratory, they walked slower compared to those in the study who read words without references to the elderly.
What happened was that the test was making the participants’ adaptive unconscious (the same unconscious that creates patterns) think about “old”, so much so that people started to act this way.
The words in your messages need to influence the centers of the brain that create the patterns and make you unconsciously act.
By doing so, you essentially “prime” the buyer to be overseas chinese database more receptive to you on an unconscious level – using unique words or phrases to capture their attention.
The words must align to emotional value, tangible value, insight, or curiosity.
Constructing your messages around these values will give you much greater success when trying to connect with people.
How To Build a Sales Machine
To drive impressive sales, you need to build a sales machine. As a sales leader, that means you’ll have to build out a stellar team and leverage resources that can help you drive those results effectively. But if you want to build a superstar sales team and take advantage of tools to help you drive success, you have to have a strategy in place. Here’s how you can get it done:
When the participants walked out of the laboratory, they walked slower compared to those in the study who read words without references to the elderly.
What happened was that the test was making the participants’ adaptive unconscious (the same unconscious that creates patterns) think about “old”, so much so that people started to act this way.
The words in your messages need to influence the centers of the brain that create the patterns and make you unconsciously act.
By doing so, you essentially “prime” the buyer to be overseas chinese database more receptive to you on an unconscious level – using unique words or phrases to capture their attention.
The words must align to emotional value, tangible value, insight, or curiosity.
Constructing your messages around these values will give you much greater success when trying to connect with people.
How To Build a Sales Machine
To drive impressive sales, you need to build a sales machine. As a sales leader, that means you’ll have to build out a stellar team and leverage resources that can help you drive those results effectively. But if you want to build a superstar sales team and take advantage of tools to help you drive success, you have to have a strategy in place. Here’s how you can get it done: