Carry out information monitoring to communicate better
Posted: Sat Dec 07, 2024 9:28 am
To communicate well, there is an important element not to forget: monitoring! Your information monitoring is necessary to keep you informed of new developments or events in your sector of activity. This action may seem insignificant and time-consuming to you, but it is essential and must be part of your communication strategy. With a little organization and good tools, carrying out your monitoring will be a pleasure and child's play.
Define your watch area
It would be tedious to monitor all the topics. To carry out your monitoring, you must start by defining your area, your perimeter . What is the main theme of your project? What types of information do you need to know? What do you want to do with the information you are going to collect?
From these answers can come several sub-themes or types of information. Is your project related to disability? Depending on your company, you can choose to monitor only disabled sports topics or disability policy. By precisely defining the scope of your monitoring, you will save time and energy. As with everything, there is no point in being everywhere. You will go nowhere.
Tools to carry out your monitoring
To simplify and optimize your monitoring, there are several tools at your disposal. You will find dozens of them on the internet. In this article, I will focus on methods that I use and that I find effective.
Google Alerts
Probably the easiest tool to set up. You only need a gmail address. Go to Google Alerts and define which keyword you want to receive an alert for. You can also define the frequency of these alerts (daily, weekly or monthly). Then, you will receive an email with all the published articles (or almost) that contain your keyword. Simple, fast and effective. For me, this is the basis of my information monitoring.
Social networks
What a wonderful place to find information! japan whatsapp number data Everyone (or almost) is on social networks . Facebook can be very useful when you are looking for events. But for monitoring, my favorite remains Twitter. I use the Tweetdeck tool and I clearly cannot do without it. This tool allows you to create several columns by theme. You can create a column to see what is being said about your company, for a specific hashtag or to highlight your lists. In the blink of an eye, you have access to information on several subjects!
Online newspapers/magazines
Why not go get the information directly from the source? RSS feeds from sites allow you to be notified each time a new article is published. You can also use tools such as Feedly to list all your RSS feeds in the same place. I use this monitoring technique only on sites specialized in the theme of my monitoring. Let's keep the example of a monitoring on disability. In this case, I will go to Handicap.fr, Handirect or Faireface to have more precise and in-depth information on disability. It's up to you to define which specialized newspapers / magazines may be interesting for your project.
Newsletters
Newsletters are a good way to stay informed about the latest developments in your field of activity. But you have to choose them carefully. Only sign up for newsletters that are important to you. For example, for a project related to the Social and Solidarity Economy, it is a good idea to subscribe to the newsletter of your CRESS (regional chamber of the social and solidarity economy). The goal is not to be overwhelmed with newsletters, otherwise you will no longer have time to read them.
Define your watch area
It would be tedious to monitor all the topics. To carry out your monitoring, you must start by defining your area, your perimeter . What is the main theme of your project? What types of information do you need to know? What do you want to do with the information you are going to collect?
From these answers can come several sub-themes or types of information. Is your project related to disability? Depending on your company, you can choose to monitor only disabled sports topics or disability policy. By precisely defining the scope of your monitoring, you will save time and energy. As with everything, there is no point in being everywhere. You will go nowhere.
Tools to carry out your monitoring
To simplify and optimize your monitoring, there are several tools at your disposal. You will find dozens of them on the internet. In this article, I will focus on methods that I use and that I find effective.
Google Alerts
Probably the easiest tool to set up. You only need a gmail address. Go to Google Alerts and define which keyword you want to receive an alert for. You can also define the frequency of these alerts (daily, weekly or monthly). Then, you will receive an email with all the published articles (or almost) that contain your keyword. Simple, fast and effective. For me, this is the basis of my information monitoring.
Social networks
What a wonderful place to find information! japan whatsapp number data Everyone (or almost) is on social networks . Facebook can be very useful when you are looking for events. But for monitoring, my favorite remains Twitter. I use the Tweetdeck tool and I clearly cannot do without it. This tool allows you to create several columns by theme. You can create a column to see what is being said about your company, for a specific hashtag or to highlight your lists. In the blink of an eye, you have access to information on several subjects!
Online newspapers/magazines
Why not go get the information directly from the source? RSS feeds from sites allow you to be notified each time a new article is published. You can also use tools such as Feedly to list all your RSS feeds in the same place. I use this monitoring technique only on sites specialized in the theme of my monitoring. Let's keep the example of a monitoring on disability. In this case, I will go to Handicap.fr, Handirect or Faireface to have more precise and in-depth information on disability. It's up to you to define which specialized newspapers / magazines may be interesting for your project.
Newsletters
Newsletters are a good way to stay informed about the latest developments in your field of activity. But you have to choose them carefully. Only sign up for newsletters that are important to you. For example, for a project related to the Social and Solidarity Economy, it is a good idea to subscribe to the newsletter of your CRESS (regional chamber of the social and solidarity economy). The goal is not to be overwhelmed with newsletters, otherwise you will no longer have time to read them.