Tactic #2: Prepare your website for global SEO
Posted: Sun Apr 06, 2025 8:38 am
As you develop your global SEO strategy, consider investing in a local human translator to help put your research and planning into context.
Your website is your customers' first contact with your business. And there's no one-size-fits- all website structure. You need to find one that works for your audience.
If your website doesn't work, your visitors will interpret that as your business not working. In fact chinese overseas america database , 94% of site visitors have stopped interacting with a website because of poor design.
global-seo
This may seem simple enough, but it gets more complicated when you deal with global SEO.
Using hreflang in your URLs
The hreflang attribute is how you tell search engines the language of your website so they can rank your content for searches in that language. You must create this attribute for each individual page on a website-by-site basis. Google has a detailed guide on implementing the hreflang attribute on your website.
Your website is your customers' first contact with your business. And there's no one-size-fits- all website structure. You need to find one that works for your audience.
If your website doesn't work, your visitors will interpret that as your business not working. In fact chinese overseas america database , 94% of site visitors have stopped interacting with a website because of poor design.
global-seo
This may seem simple enough, but it gets more complicated when you deal with global SEO.
Using hreflang in your URLs
The hreflang attribute is how you tell search engines the language of your website so they can rank your content for searches in that language. You must create this attribute for each individual page on a website-by-site basis. Google has a detailed guide on implementing the hreflang attribute on your website.