Keyword Match Types
Posted: Sun Apr 06, 2025 8:40 am
Anchor text ratio
The anchor text of a backlink is the part of the text that is used underneath.
Want an example? In the sentence above, "backlink anchor text" is the anchor text.
There are many forms of anchor text you can use, each with its own technical chinese overseas asia database terms:
Brand name - Your brand name! For us, that's "SEOptimer"
Exact Match - Your page's primary keyword, i.e. "SEO audit tool"
Phrase - Extension of your exact keyword, e.g. "try this backlink software for small businesses"
Why is this important, I hear you ask?
Because it can show you a natural ratio of anchor texts.
Penalties can be imposed for over-optimizing your website. This can happen if exact match anchor text makes up a large portion of your backlink profile.
On the other hand, phrase anchor texts do not have as strong ranking power as brand or exact matches.
For this reason, you need to find a balance between each type of content for your backlinks. You can do this by analyzing the ratio of anchor text used by your competitors.
The anchor text of a backlink is the part of the text that is used underneath.
Want an example? In the sentence above, "backlink anchor text" is the anchor text.
There are many forms of anchor text you can use, each with its own technical chinese overseas asia database terms:
Brand name - Your brand name! For us, that's "SEOptimer"
Exact Match - Your page's primary keyword, i.e. "SEO audit tool"
Phrase - Extension of your exact keyword, e.g. "try this backlink software for small businesses"
Why is this important, I hear you ask?
Because it can show you a natural ratio of anchor texts.
Penalties can be imposed for over-optimizing your website. This can happen if exact match anchor text makes up a large portion of your backlink profile.
On the other hand, phrase anchor texts do not have as strong ranking power as brand or exact matches.
For this reason, you need to find a balance between each type of content for your backlinks. You can do this by analyzing the ratio of anchor text used by your competitors.