The major media make
While local newspapers are great, success with major media outlets can boost your sales across a wider area.
Major media outlets include powerful fashion websites and e-zines. Top influencers can also be very helpful in this regard.
Instyle
Influencer marketing
You need to know the top brands in your specific fashion niche. The brands with the largest chinese overseas canada database following and the largest social footprint.
Getting them to promote your brand is a tremendously positive value signal to their many followers.
Pottery Barn used this strategy to spread the word about its new interior design collection. As a young home decor startup, they partnered with a popular interior design blog and featured their new collection on the influencer's blog.
This campaign alone generated over four million impressions on social media and helped Pottery Barn gain a solid foothold in a very short time.
To replicate this success, start by compiling a list of popular influencers in your niche.
