A social listening strategy is a goal-based social media listening plan aimed at gathering insights that can help your business thrive.
Like any good action plan, a successful social listening strategy begins with defining clear objectives. You'll then need to plan to collect the data needed to achieve those objectives, then implement a plan to analyze your data and share your findings and strategic recommendations.
How to Implement a Successful Social Listening Strategy in 6 Steps
1. Define the goal to be achieved
Implementing a social media listening strategy can help achieve many croatia phone number data business objectives. However, if it's not focused enough, you risk gaining excessive information. To use social listening strategically, you need to set a clear objective.
For example, you could use social listening to:
brand reputation monitoring
crisis prevention and management
audience research (pain points, expectations, customer feedback)
lead generation
competitive intelligence
customer engagement
collecting user-generated content (UGC)
the identification of potential partners and influencers
You don't have to limit your social listening to a single objective, but you should pay attention to the most important elements. The idea is to narrow your focus without ruling out any options.
Start by reviewing your organization's strategic objectives and KPIs. Look for opportunities to leverage your social listening. Don't limit yourself to the goals of your social media team. Social listening can fully support the strategic objectives of your entire organization.
Next, establish a direct correspondence between the possibilities offered by social listening and these organizational objectives. Identify the priority areas in which you can have the greatest impact. During the process, you will develop your own social media KPIs , which will form the backbone of your social listening strategy.
2. Identify priority keywords and themes
Once you have defined your goal, you can define the keywords and topics to monitor.
For example, let's say you're focusing on brand reputation. You'll want to monitor keywords related to your brand name, product names, and the names of your company's executives.
Perhaps you want to focus on competitive intelligence ? In this case, it would be wise to monitor the same types of relevant keywords, but related to your main competitors, or to follow conversations about the industry in general and your niche in particular.
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You'll also need to identify which channels to prioritize as part of your social listening plan. With the right tools , you can monitor multiple social media channels from a single dashboard. But it's still helpful to determine which networks are most likely to yield useful insights from social listening.
