Solution : Finally, provide clear and specific solutions to the problems and pain points raised earlier. This step is the key to converting audiences into actual customers, because effective solutions can eliminate audiences' concerns and motivate them to buy or take action.
Application Examples of PAS Formula
Take the marketing copywriting of the fitness industry as an example. : "Come to malta whatsapp lead the gym, it will help you lose weight. Hurry up and apply for a membership card, there are discounts!" However, the copywriting using the PAS formula may be written like this:
Problem : "Why are you still so overweight? Is it because your busy life has left you no time to take care of your health?"
Agitation : “Have you lost confidence because of your weight? Has your poor image affected your career advancement and social activities? Do you feel overwhelmed every day because of fatigue?”
Solution : "Come to our gym now. It only takes 2 hours a day to quickly transform you into a muscular man/woman, regain your confidence, get a raise at work, and live a more exciting life!"
Traditional copywriting may simply call out
-
- Posts: 664
- Joined: Mon Dec 23, 2024 9:15 am