What is the role of a marketing department and why is it often siloed?
Posted: Sat Apr 19, 2025 6:27 am
A marketing department must fulfill three functions: develop a company's brand, generate leads, and provide support to sales and support teams, the goal of which is to improve a company's bottom line.
A marketing department is made up of various teams, each responsible for a distinct marketing area (campaign and event management, content creation, creative design, and production).
Of course, no company or team is immune to the rcs data laos formation of silos. However, marketing departments are particularly prone to this . The reason is simple: these departments are naturally segmented by professions that generally require very different skills. This segmentation can lead to breakdowns in communication that pose threats to a company's professionalism and efficiency.
Sometimes silos form within a marketing department; and other times, your entire marketing department is isolated from the rest of the company.
A marketing department is made up of various teams, each responsible for a distinct marketing area (campaign and event management, content creation, creative design, and production).
Of course, no company or team is immune to the rcs data laos formation of silos. However, marketing departments are particularly prone to this . The reason is simple: these departments are naturally segmented by professions that generally require very different skills. This segmentation can lead to breakdowns in communication that pose threats to a company's professionalism and efficiency.
Sometimes silos form within a marketing department; and other times, your entire marketing department is isolated from the rest of the company.