In the presence of retailers from Paraná and São Paulo, Grupo IRRAH announces technological solutions in partnership wit
Posted: Sat Apr 19, 2025 6:31 am
At an event in Londrina, companies from Paraná that provide management systems, automation for communication channels, marketing and sales via WhatsApp and artificial intelligence, officially announced their union
The IRRAH Group and Arandu Sistemas, companies specializing in technological solutions for managing fashion and kazakhstan mobile database businesses, have just formalized their union. At an event held on the 2nd in Londrina, attended by retail entrepreneurs from Paraná and São Paulo, the partnership was officially announced, and the portfolio resulting from this convergence was presented to the market.
In addition to sales management, inventory and marketing automation systems on WhatsApp, artificial intelligence resources in business were also presented. The IRRAH Group has almost 20 years of expertise in developing solutions for retail and fashion; in turn, Arandu, founded in 1997, has been recognized as a systems provider for the sector for over two decades.
“The location for announcing the partnership and solutions could not have been more emblematic: the Sicredi Dexis Space. Furthermore, it was a historic event, attended by major retailers from Paraná and São Paulo, Arandu customers,” highlighted the founder of the IRRAH Group, Cesar Baleco (CEO), and the CEO of Arandu, Chrystian Scanferla.
Both parties stated that this is not a merger. Arandu will continue to manage the business, “providing a service characterized by humanization and which is so satisfying,” as the executives emphasize. The company’s customers will now benefit from the innovations developed by the IRRAH Group and supplied to the market.
The IRRAH Group and Arandu Sistemas, companies specializing in technological solutions for managing fashion and kazakhstan mobile database businesses, have just formalized their union. At an event held on the 2nd in Londrina, attended by retail entrepreneurs from Paraná and São Paulo, the partnership was officially announced, and the portfolio resulting from this convergence was presented to the market.
In addition to sales management, inventory and marketing automation systems on WhatsApp, artificial intelligence resources in business were also presented. The IRRAH Group has almost 20 years of expertise in developing solutions for retail and fashion; in turn, Arandu, founded in 1997, has been recognized as a systems provider for the sector for over two decades.
“The location for announcing the partnership and solutions could not have been more emblematic: the Sicredi Dexis Space. Furthermore, it was a historic event, attended by major retailers from Paraná and São Paulo, Arandu customers,” highlighted the founder of the IRRAH Group, Cesar Baleco (CEO), and the CEO of Arandu, Chrystian Scanferla.
Both parties stated that this is not a merger. Arandu will continue to manage the business, “providing a service characterized by humanization and which is so satisfying,” as the executives emphasize. The company’s customers will now benefit from the innovations developed by the IRRAH Group and supplied to the market.