Why Your Creative Briefs Need a Makeover

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Imagine you are starting a new campaign.

You have the perfect plan. The data has been processed. The deadlines are defined. What's missing?

These are your creative assets.

No matter your role, every marketer needs creative assets for their campaigns. Whether it's social media banners, brand logos, product videos, datasheets, GIFs, or more,

And how do you begin creating these essential assets? Finding rcs data russia the right process to maximize creativity and efficiency is a central concern for any marketing team.

The key to work: the creative briefing
The answer? For most of us, it's the creative brief. A creative brief was and remains the most commonly used format for taking creative assets from concept to execution.

A creative brief is a means of communication between marketers and creatives, where marketers provide the creative team with a document that includes elements such as: an overview of the creative assets, an overview of the campaign, its main message, and the target audience.

We recently conducted a survey of over 80 creative teams. We found that 93% of them use a creative brief as a guide for creating new creative assets. Creatives and marketers have different specialties and need an action plan that not only guides the creative team but also helps define the overall strategy and objectives for marketers.