eCommerce Usability is a Marketing Trend for 2023
Rising prices per click, cookiegeddon, and reduced consumption in many industries — these are just some of the reasons why many companies will focus on optimizing their budgets in 2023. And those that approach the subject sensibly will start by cleaning up their own backyard.
UX will be a topic in many companies. Why? Because it is increasingly important to keep the user on the site and not interrupt them on the way to conversion. Throwing obstacles in the way of a potential customer when trying to buy will be more expensive than ever. And unfortunately, even the best selected advertising target and the most interesting creation in the campaign will not help if the user encounters intrusive pop-ups, incorrect mobile support or unintuitive operation of the service.
This is also an important tip for advertising jamaica mobile phone number specialists. Educating customers or bosses is also an important role. Before starting the activities, you should analyze the landing page for potential problems and recommend necessary changes. Of course, this is not about stepping into the shoes of a UX specialist, but about catching the most striking flashpoints. Issues that will be obvious to a marketer may not be so for the owner of the website. Especially since they know it like the back of their hand and it is difficult for them to look at it again with a fresh eye.
Low code/no code trend in 2023, so… convenience!
Let's start with a truism. And then there will be predictions.
Further areas of our lives and activities are moving online.
The consequence of this trend is the constant drive of demand in the market of services related to the network. Greater needs are met with limited availability of programmers. The cost of programming support is also not small. The combination of these three facts gives rise to the need to create tools that allow creating websites or applications with limited or even no knowledge of programming rules and languages.
