For example, the above screenshot shows “best shoes in LA” as the input. While the search results are mostly showing blogs relevant to LA, similar questions are targeted to the whole state. The blogs are primarily targeted to cater to the local audience. But it can add value to someone from a foreign country planning to visit the city.
Existing data
While researching new local content opportunities is important, you should also look into the existing content in your SaaS content marketing strategy. Understanding your existing data will help you identify the untapped areas and make better content decisions.
You can use tools like Google Search Console. It will show you which one of your existing content brings you the most visibility. This means Google has deemed your existing content relevant to this topic.
This way, you get existing pieces you can modify with internationally self employed database relevant elements and use them to build on and create more authoritative content.
To get inspiration that also helps you rank higher than your competitors, your keyword research has to be flawless. You must strike a balance between locally and internally relevant keywords in your content.
Searching keywords can also inspire you to create new and effective content. There are several keyword research tools available to implement business automation here. You can type in the relevant local keywords, and the tool will find topics that generate the most audience. These tools also show you the search volume of the keywords and help you organize specific content based on shares, links, and interactions. We used keyword research tools to identify the search volume behind keywords like free procreate brushes and went on to create pages and posts for that term. This helped us get quality leads.
