Customer Segmentation - 9 options

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This is crucial because each pocket or “subgroup” has needs that must be met before they can like and trust your brand.

For instance, if you own a SaaS brand that targets sales companies, your target audience subgroups might include:

Sales managers

Sales directors

Sales teams

Sales reps


For instance, your sales reps subgroup could be looking for home owner database software that offers lead scoring features while your sales managers subgroup might be looking for a tool that includes a high-level overview of each month’s sales.

Your sales teams might be searching for a new customer relationship management (CRM) platform, while your sales directors may be looking for hybrid meeting tools to inform the board of directors and team members of the decisions made in a simple and accurate way.

To do this, they can send notes to their team to share information, and this becomes even more efficient if they take minutes at a board meeting to condense all the decisions.

By creating segmented campaigns, you can cater to each individual group and prevent alienating subgroups that need specialized attention.