The key in 2024 will be finding the platforms and types of content that resonate best with your audience. For companies that have yet to find much success with the platform, this may mean spending the first quarter testing different types and tones of content on the platform. But companies that are already seeing engagement will be looking to capitalize on that engagement by engaging prospects more strategically and investing more in developing content similar to what’s resonating well with customers.
How companies allocate their social media advertising budgets also varies depending on their audience, as each platform attracts a different audience. The most popular advertising platforms for social senegal phone number list media spending are Facebook, Instagram, LinkedIn, and TikTok.
Direct mailing
At first glance, the return of direct mail to marketing budgets may seem surprising. But new research shows that direct mail goes hand in hand with online advertising, especially on social media.
With so many people crowding into the digital marketing space, companies are looking for ways to stand out and be remembered. Strategic direct mail pieces can help amplify messages across other channels to guide customers toward conversion and entice them with special offers delivered to their inbox.
