Identify niche and purpose
Posted: Tue Apr 22, 2025 8:42 am
The first step in building a successful blog is to identify a niche where we can provide useful and functional content and services that can improve and enrich the lives of our users.
We must therefore define the purpose of our blog by asking ourselves questions like “ who do I want to help ?”, “ in what area do I want to help them? ”, “ what are the problems that afflict them and how can I help them? ”
Let's say for example that our interest is to structure a blog in which we talk about healthy meal planning. We would immediately identify two large groups to work on: healthy meals and probably a target made up mostly of women. The first thing to do is to further specify our target, for example mothers who have children who go to school and who may be interested in healthy meals at a low cost and so on. We need to identify a specific theme , the more specific the theme is the more it responds to the real needs of the end user.
The next step is to ask yourself what change you bring to country email list the reader's life : it is in fact necessary to build content in such a way that our user obtains a benefit, a change, and can solve their problems, according to a model that the author calls Driver of Change (DOC) . The content thus built will guide the reader towards their goals and will take you towards yours.
We must therefore define the purpose of our blog by asking ourselves questions like “ who do I want to help ?”, “ in what area do I want to help them? ”, “ what are the problems that afflict them and how can I help them? ”
Let's say for example that our interest is to structure a blog in which we talk about healthy meal planning. We would immediately identify two large groups to work on: healthy meals and probably a target made up mostly of women. The first thing to do is to further specify our target, for example mothers who have children who go to school and who may be interested in healthy meals at a low cost and so on. We need to identify a specific theme , the more specific the theme is the more it responds to the real needs of the end user.
The next step is to ask yourself what change you bring to country email list the reader's life : it is in fact necessary to build content in such a way that our user obtains a benefit, a change, and can solve their problems, according to a model that the author calls Driver of Change (DOC) . The content thus built will guide the reader towards their goals and will take you towards yours.