Mobile-Friendly / Mobile-First Website

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Google has always prioritized user experience above all else, hence its investment in thousands of data centers around the world to deliver search results in milliseconds. In fact, in May 2021, Google incorporated website loading speed into its Core Web Vitals.

To meet a minimum standard for page load time, you can try these simple tips and speed up your website performance .

6. Freshness of the content
The Google Freshness algorithm is a real game changer. The algorithm was initially rolled out in June 2010 and has had a powerful impact over the years. If you're a large publisher with a lot of old content that isn't ranking, updating old articles can have a huge impact on your SEO strategy!

The freshness algorithm seems to update much faster than other core algorithms updated by Google.

If you want to reach visitors in 2023, your site must be easy to navigate on mobile phones and tablets. Previously, the standard was “mobile-friendliness,” but Google has shifted to a mobile-first world, meaning it expects mobile visitors to be the primary target of your web design.

Previously, Google used the desktop version of your armenia mobile database for indexing. But with over 4.2 billion mobile internet users worldwide, it's no surprise that Google places a lot of emphasis on mobile-friendly websites.

Since Google prioritized mobile search in 2019, it's essential that your website is responsive on any screen size. Mobile-first means that Google will now use the mobile version of your website for indexing and ranking .

8. HTTPS: Domain security
This was first announced in August 2014 on the official Google Webmaster Central blog:

“Security is a top priority for Google. We invest heavily to ensure our services use industry-leading security, such as strong HTTPS encryption by default. This means that people using Search, Gmail, and Google Drive, for example, automatically have a secure connection to Google.”

Since October 17, 2017, Google has been warning webmasters against using HTTP with sites that require users to enter data. This is a protocol that encrypts data transmitted between a browser and a website. Google has confirmed that this is a lightweight ranking signal. But if you haven't yet switched from http to https, now's the time!

Your domain's security is tied to your trustworthiness—one of the main contributors to the EAT score and the main factors Google uses to rank your content. Google doesn't want to send its users to a site that might not protect their data or is otherwise unsafe.

Do you have an e-commerce website? Consider an SS certificate.

However, this is now an additional option for more general sites that collect any type of user data. In any case, adding additional domain security from your domain provider is always welcome. DDoS and CDN protection, as well as tools that scan for SMTP anomalies, are a great idea!

9. Keyword optimization
One of the most well-known ranking factors for several years has been the use of keywords on websites, which must match the search terms entered by users into search engines. Therefore, it is important that your web pages contain the keywords your audience is searching for, in addition to matching their search intent. This way, Google can display your page in its search results.

To ensure your website is optimized for keywords, follow these tips:

Title Tags – Include your target keyword at the beginning of your SEO title tags.
Meta Description – Write compelling meta descriptions and add your main keyword so users know what your page is about and click on it.
Image Alt Text – Since Google can't read images, you can add your keywords in the image alt text section to indicate what the visual is about.
Anchor Text – Google uses anchor text to know what the page is about, so you can use your keywords for anchor text when linking your pages.
Use LSI keywords – While your webpage may focus on one main keyword, you’ll find that people search for many related terms. These additional keywords are called LSI (latent semantic indexing) keywords. LSI keywords help Google determine even more precisely what your content is about. These words also tell Google that you cover a topic in depth.
Avoid keyword stuffing – Keyword optimization doesn’t mean repeating your main search term over and over again. This is called keyword stuffing, and it’s not an effective SEO practice. Try including your main keyword multiple times and mix things up with variations and secondary keywords.