It’s very important not to skip creating the preview text since united kingdom phone number material email clients will otherwise generate it themselves using the first few lines of your email copy which isn’t the best solution.Other tips that can be applied when writing both your subject lines and preview texts are:add some originalityinclude dates and events to make things timely and inspire actionput in the same amount of effort and detail as you do in writing your email copyinclude clear ctasmake sure your recipients know what action you want them to take without leaving much room for guesswork by including a clear cta.
If you fail to do so, they might take the wrong action, no action at all, or in the worst case scenario, decide to unsubscribe.So, what does a clear cta look like? The cta text should be concise and about one to five words, while the button itself should be visible, accessible, and blend well with your email design.It’s also a good practice to put your main cta above the fold (the part of the email that is visible without scrolling).
