17 Crucial SEO Tips for Beginners
Posted: Mon Dec 09, 2024 5:25 am
Are you new to SEO (Search Engine Optimization) and don't know where to start? Don't worry, your rankings will increase significantly with basic SEO strategies. We have compiled basic SEO tips for beginners.
What is SEO and Why is it Needed?
SEO means search engine optimization. It is to ensure that the content on your website appears at the top of the search engine results page (SERP). When the content on your website is entered in Google and similar search engines with related keywords, it is called search engine optimization.
Basic SEO Tips:
Longer Articles
Fresh Content
Keyword Usage
Meta Descriptions and Optimized Titles
URL Optimization
Backlink Hunt
External Link
Internal Link
Photo Optimization
Site Speed
Mobile Compatibility
Site Map
txt File
Measure Results
Think About Users
Write Longer Articles
According to SEO ranking factors , content is still an important factor list of indonesia cell phone numbers in SEO ranking , along with other factors like backlinks and RankBrain . However, it is the content in the form of blog posts or videos that attracts users or customers.
In terms of SEO, longer content brings more visuals and more keywords. It also creates directly proportional situations such as providing more information, and these positively affect the visitor experience. Neil Patel says that content should be longer than 2000 words. At the same time, the content should be of high quality. The quality of the content is very important. Because the quality of the content directly affects sharing. Users can earn you organic traffic by sharing interesting information with others.
Long blog posts also help with dwell time. The longer users spend on your site, the more search engine results you get.
Fresh Content
seo-tips
Google loves new content as much as longer content. This is because it not only drives traffic to new content but also tells Google that your site is actively used.
Everyone who writes content knows how hard it is to always write new content. However, here’s a tip I can give you. Update old posts with up-to-date information and titles. For example, you could change the title from “SEO for YouTube 2018” to “SEO for YouTube 2022.”
Use Keywords
seo-keyword
Using the right keywords is very important for SEO. You can attract the attention of visitors with the right keywords that define what your content is about.
It is very important to use keywords correctly so that search engines can index your site correctly. Keywords used outside of the topic can confuse your ranking and bots at the same time.
Another important thing is to use keywords that visitors really want. No matter how good you are at using keywords that visitors don't want, your readership may even be zero. This can be exemplified by trying to sell a product that no one wants.
Using keyword tools, you can easily find what visitors want and thus reach the right keywords. The things you need to look at in keyword tools are basic indicators. Competition scores and competition status indicate the difficulty of SEO status you need to do to rank high in the keyword. However, you should also remember that the keyword you choose should not be irrelevant to your article.
You can also use long-tail keywords or LSI to improve your rankings. Let's share with you what they are.
Long Tail Keywords
It means longer words. By keeping the keywords in your content more specific, you can get qualified visitors to your site. For example, instead of “Children’s Bag”, you can use more specific keywords like “Pink Colored Walking Kids Bag”.
LSI Keywords
These are the keywords used next to the primary keywords. You can attract users and visitors by using keywords with similar meanings next to the primary keyword.
Some of the keyword tools give you hints about long-tail keywords and LSI keywords that you can use in addition to the primary keyword.
Title, Meta, Subtitle Tags
seo-metals
Do you already have a long, high-quality article written with the right keywords? Then let's move on to editing your title, meta and subtitle tags .
Hashtag
The title tag is the most powerful tag that shows the page. It also plays an important role in your SEO ranking. The title tag is always an invitation for the user to get the first impression and click.
To use title tags correctly, you may want to consider the following:
All titles must be unique.
Title lengths must not exceed 60 characters.
Titles contain the keyword.
If you create a title that ignores your keyword, you will fall behind in rankings. Your title tags should include keywords that are relevant to your content. It tells search engines what your site or content is about.
Google determines the content of the page through title tags, so you should be careful when creating your title.
Make sure to use words that indicate results in your title. Keywords like “how to”, “solutions”, “of the year” will increase your visitors.
Meta Tags
Meta descriptions are the name given to the descriptions found under the URL. Meta descriptions should be a maximum of 160 characters long. Also, do not forget to add your keywords to the meta description.
Headings and Subheadings
Titles and subtitles are <h1>, <h2>, <h3>, <h4>, <h5> tags. H1 tag is used in main titles and it is important to use tag order correctly and in order. Google cares about titles and their order. Most content management systems (like WordPress) automatically assign H1 tags for you along with the title of the content.
Optimize Your URLs
URLs are often the least noticeable but are an important factor in basic SEO . The best way for Google is to keep URLs as simple as possible. You can also use your keywords in your content in your URL extensions.
For example, if you are looking for the best recipes, your extension might look like this:
Site.com/food-recipes
If you do not think that your current URLs are having a negative impact on your site, start this optimization on the new URLs you will create instead of changing the old URLs. If you need to, creating a 301 between the old URL and the new URL will prevent confusion that may occur with Google bots.
What is SEO and Why is it Needed?
SEO means search engine optimization. It is to ensure that the content on your website appears at the top of the search engine results page (SERP). When the content on your website is entered in Google and similar search engines with related keywords, it is called search engine optimization.
Basic SEO Tips:
Longer Articles
Fresh Content
Keyword Usage
Meta Descriptions and Optimized Titles
URL Optimization
Backlink Hunt
External Link
Internal Link
Photo Optimization
Site Speed
Mobile Compatibility
Site Map
txt File
Measure Results
Think About Users
Write Longer Articles
According to SEO ranking factors , content is still an important factor list of indonesia cell phone numbers in SEO ranking , along with other factors like backlinks and RankBrain . However, it is the content in the form of blog posts or videos that attracts users or customers.
In terms of SEO, longer content brings more visuals and more keywords. It also creates directly proportional situations such as providing more information, and these positively affect the visitor experience. Neil Patel says that content should be longer than 2000 words. At the same time, the content should be of high quality. The quality of the content is very important. Because the quality of the content directly affects sharing. Users can earn you organic traffic by sharing interesting information with others.
Long blog posts also help with dwell time. The longer users spend on your site, the more search engine results you get.
Fresh Content
seo-tips
Google loves new content as much as longer content. This is because it not only drives traffic to new content but also tells Google that your site is actively used.
Everyone who writes content knows how hard it is to always write new content. However, here’s a tip I can give you. Update old posts with up-to-date information and titles. For example, you could change the title from “SEO for YouTube 2018” to “SEO for YouTube 2022.”
Use Keywords
seo-keyword
Using the right keywords is very important for SEO. You can attract the attention of visitors with the right keywords that define what your content is about.
It is very important to use keywords correctly so that search engines can index your site correctly. Keywords used outside of the topic can confuse your ranking and bots at the same time.
Another important thing is to use keywords that visitors really want. No matter how good you are at using keywords that visitors don't want, your readership may even be zero. This can be exemplified by trying to sell a product that no one wants.
Using keyword tools, you can easily find what visitors want and thus reach the right keywords. The things you need to look at in keyword tools are basic indicators. Competition scores and competition status indicate the difficulty of SEO status you need to do to rank high in the keyword. However, you should also remember that the keyword you choose should not be irrelevant to your article.
You can also use long-tail keywords or LSI to improve your rankings. Let's share with you what they are.
Long Tail Keywords
It means longer words. By keeping the keywords in your content more specific, you can get qualified visitors to your site. For example, instead of “Children’s Bag”, you can use more specific keywords like “Pink Colored Walking Kids Bag”.
LSI Keywords
These are the keywords used next to the primary keywords. You can attract users and visitors by using keywords with similar meanings next to the primary keyword.
Some of the keyword tools give you hints about long-tail keywords and LSI keywords that you can use in addition to the primary keyword.
Title, Meta, Subtitle Tags
seo-metals
Do you already have a long, high-quality article written with the right keywords? Then let's move on to editing your title, meta and subtitle tags .
Hashtag
The title tag is the most powerful tag that shows the page. It also plays an important role in your SEO ranking. The title tag is always an invitation for the user to get the first impression and click.
To use title tags correctly, you may want to consider the following:
All titles must be unique.
Title lengths must not exceed 60 characters.
Titles contain the keyword.
If you create a title that ignores your keyword, you will fall behind in rankings. Your title tags should include keywords that are relevant to your content. It tells search engines what your site or content is about.
Google determines the content of the page through title tags, so you should be careful when creating your title.
Make sure to use words that indicate results in your title. Keywords like “how to”, “solutions”, “of the year” will increase your visitors.
Meta Tags
Meta descriptions are the name given to the descriptions found under the URL. Meta descriptions should be a maximum of 160 characters long. Also, do not forget to add your keywords to the meta description.
Headings and Subheadings
Titles and subtitles are <h1>, <h2>, <h3>, <h4>, <h5> tags. H1 tag is used in main titles and it is important to use tag order correctly and in order. Google cares about titles and their order. Most content management systems (like WordPress) automatically assign H1 tags for you along with the title of the content.
Optimize Your URLs
URLs are often the least noticeable but are an important factor in basic SEO . The best way for Google is to keep URLs as simple as possible. You can also use your keywords in your content in your URL extensions.
For example, if you are looking for the best recipes, your extension might look like this:
Site.com/food-recipes
If you do not think that your current URLs are having a negative impact on your site, start this optimization on the new URLs you will create instead of changing the old URLs. If you need to, creating a 301 between the old URL and the new URL will prevent confusion that may occur with Google bots.