For example, 92% of consumers trust the experience jamaica mobile phone numbers database a user shares on social media more than they trust a brand’s advertising. A person using a tablet with a colorful interface, while a laptop is open in the background. Also, earned media is more reliable because it is not media you produce yourself.
Instead, it's shared by someone who genuinely thinks you're awesome and wants others to know it. Earned media can help you increase your brand awareness and reach new audiences. It’s also highly effective for lead generation and conversions. Surface leads from earned media outperform paid media leads by 10-15%.
Many experts consider earned media to be the most valuable type of media. It’s also free to you and requires less effort than many other types of media. Bottom line: Gaining media attention is important, and the more you can get, the better off your business will be.
6 Ways to Attract Earned Media Attention It may seem like you have little interest in earned media. After all, if you don't create it and don't pay for it, what else is there to do? But earned media for businesses isn’t completely hands-off. You can take strategic actions behind the scenes to help your brand get more (and better) media attention.
