How to Make Your Blog Posts SEO Friendly?
Posted: Mon Dec 09, 2024 6:19 am
We think it goes without saying that SEO , or search engine optimization, is a very important topic for marketers. If you optimize your website for search engines, you will rank higher in Google searches and people will click on your site more. In fact, we can put it this way in its simplest form.
The real question here is; Do blog posts really move your website up in the rankings? The SEO impact of your blog posts on your website cannot be ignored. However, just writing a blog post will not bring you to the top of the search results. The most important point of today's SEO work is relevance and the purpose of the post. When it comes to your blog post, how do you know what is important and what is not? What are the most up-to-date ranking promotion tactics and how can the ranking be pakistan mobile phone numbers database maintained? These are questions that every SEO worker has in mind. In this article, we will explain what we can do to make blog posts SEO-compatible. SEO can be a very confusing subject due to instant changes and updates. Basic issues such as keyword usage are known by everyone who has heard of the concept of SEO. However, things are not that simple. We will also touch on confusing points in the following parts of the article. We share with you 12 different tips you can do to make your blog post SEO-compatible. Enjoy reading.
Use 1-2 “Long-Tail Keywords” That Interest Your Reader
“Keywords” are words that even those with the most basic knowledge of SEO know they should use in their blogs, and that reflect the subject of your blog. The term we call “ Long-Tail Keywords ” is not keywords consisting of one word or two-word groups, but keywords that are longer and have a sentence structure. So why are “long-tail keywords” important for SEO? These keyword groups are groups that are more question-based and offer a more specific approach to the subject of your blog. For example, instead of a keyword group like “blogging”, “long-tail keywords” such as “how to write blog posts” are much more effective in terms of SEO and are articles that people searching for this subject will prefer to read. “Long-Tail Keywords” will be much more useful for you to get the right traffic and for your visitors to convert.
You may be interested in our article on keyword selection for voice searches!
Use Keywords in Certain Places of Your Blog
We all use keywords related to our topic when writing a blog post. The real question is, are we using these keywords in the right place? There are 4 basic places where using your keywords will be effective; the title, paragraph, URL and the area we call meta description.
Title
Let’s talk about why you should use your keywords in your blog title. Your blog title is the first thing that catches your reader’s eye and reads. In other words, we can say that it is the door that your reader will decide whether to read your blog or not. The more relevant your title is to your blog’s subject, the more likely your reader will open that door and decide to read your blog. Google calls the keywords used in your title “title tag”. Another important point between the title and keyword relationships is that your keywords must be in the first 60 characters of your title. Because when you search on Google, Google cuts off after 60 characters. In fact, Google does not count the characters, it measures the pixel width. It is displayed between 500-600 pixels in Google searches, which is approximately equal to 60 characters. If you have a very long title, using the keywords at the very beginning of the title would be the most logical move for SEO.
Paragraph
One of the most important places where our keywords should be located is the paragraphs where the subject is explained. However, this does not mean that keywords should be placed everywhere. These words should be placed in a way that is as natural and far from forced as possible. When you decide to write your blog, you should of course think about where you will use your keywords, but this should not be your priority. When writing a blog post, the main priority should be to convey the subject your reader wants to read. In fact, your keywords will be placed naturally in the posts you write for this purpose and will ensure that the post is optimized.
URL
The URL is another important area where your keywords should be used. Search engines look at your URL to see what your blog or post is about. You can edit all of the URLs on your website to include keywords.
Meta Description
The last of the most important places where your keywords should be used on your blog is the field we call “ meta description ”. The purpose of the meta description field is to provide information to search engines and your readers about the content of your blog. You can make your blog post visible to Google and readers by using the “Long-Tail Keywords” meta description field. In the example below, you can see the Description field where the word “phone” is used.
mobile-devices-serp-example
Make Sure the Blog is Mobile Compatible
The place of mobile phones in our lives cannot be ignored. According to research, people prefer to search from their phones rather than computers. Google highlights mobile-friendly sites first in searches made from phones. So how do you make your blog mobile-friendly? Of course, with a technique called “responsive design”. Blogs with “responsive design” have 2 different URLs and thus become mobile-friendly. One of these URLs is used for computers and the other for mobiles. Mobile-friendly blogs have a great advantage for SEO. Returns that will not be split into two different URLs will increase the SEO value of your blog and make it more prominent on Google.
mobile-site-in-example
Use All Fields. Optimize “Meta Description”.
As we mentioned at the beginning of the article, “meta description” is the area where you provide information about your blog to search engines and readers. Many readers decide whether to visit the site by looking at this area. The recommended number of characters for “meta description” is approximately 300. You need to provide the most accurate information about your blog within 300 characters. As we mentioned before, having “long-tail keywords” in this area is a very important tip in terms of SEO. However, it should be known that the text you write in the “meta description” area may not always appear as it is. Google may display other areas of your blog that contain keywords, except for your adjustments, in the “meta description” area. In fact, there is not much you can do for this. All you need to do is optimize these areas as much as possible.
Optimize Your Images with Image Captions.
No one wants to read a long, flat text. In fact, no one has the time or patience for that anymore. That's why your blog should also include images that are relevant to your content. These images should not dominate the blog post, should not look forced, and should provide a natural look. From an SEO perspective, search engines are not interested in your blog's images. The main area that search engines are interested in is the subtitles under your images. This area is usually left unfilled, but it is actually a very valuable area for SEO.
Search engines do not see images the way we see them, so adding subtitles is very important. Thanks to these subtitles, search engines can show your blog's image on the images page. Before adding an image named IMG5659 to your blog, you can change its name to a title related to the image. The important thing is that the subtexts are descriptive of the image. When writing your image subtitles, you should describe the image, be specific, use your keyword, and not exceed 125 characters.
The real question here is; Do blog posts really move your website up in the rankings? The SEO impact of your blog posts on your website cannot be ignored. However, just writing a blog post will not bring you to the top of the search results. The most important point of today's SEO work is relevance and the purpose of the post. When it comes to your blog post, how do you know what is important and what is not? What are the most up-to-date ranking promotion tactics and how can the ranking be pakistan mobile phone numbers database maintained? These are questions that every SEO worker has in mind. In this article, we will explain what we can do to make blog posts SEO-compatible. SEO can be a very confusing subject due to instant changes and updates. Basic issues such as keyword usage are known by everyone who has heard of the concept of SEO. However, things are not that simple. We will also touch on confusing points in the following parts of the article. We share with you 12 different tips you can do to make your blog post SEO-compatible. Enjoy reading.
Use 1-2 “Long-Tail Keywords” That Interest Your Reader
“Keywords” are words that even those with the most basic knowledge of SEO know they should use in their blogs, and that reflect the subject of your blog. The term we call “ Long-Tail Keywords ” is not keywords consisting of one word or two-word groups, but keywords that are longer and have a sentence structure. So why are “long-tail keywords” important for SEO? These keyword groups are groups that are more question-based and offer a more specific approach to the subject of your blog. For example, instead of a keyword group like “blogging”, “long-tail keywords” such as “how to write blog posts” are much more effective in terms of SEO and are articles that people searching for this subject will prefer to read. “Long-Tail Keywords” will be much more useful for you to get the right traffic and for your visitors to convert.
You may be interested in our article on keyword selection for voice searches!
Use Keywords in Certain Places of Your Blog
We all use keywords related to our topic when writing a blog post. The real question is, are we using these keywords in the right place? There are 4 basic places where using your keywords will be effective; the title, paragraph, URL and the area we call meta description.
Title
Let’s talk about why you should use your keywords in your blog title. Your blog title is the first thing that catches your reader’s eye and reads. In other words, we can say that it is the door that your reader will decide whether to read your blog or not. The more relevant your title is to your blog’s subject, the more likely your reader will open that door and decide to read your blog. Google calls the keywords used in your title “title tag”. Another important point between the title and keyword relationships is that your keywords must be in the first 60 characters of your title. Because when you search on Google, Google cuts off after 60 characters. In fact, Google does not count the characters, it measures the pixel width. It is displayed between 500-600 pixels in Google searches, which is approximately equal to 60 characters. If you have a very long title, using the keywords at the very beginning of the title would be the most logical move for SEO.
Paragraph
One of the most important places where our keywords should be located is the paragraphs where the subject is explained. However, this does not mean that keywords should be placed everywhere. These words should be placed in a way that is as natural and far from forced as possible. When you decide to write your blog, you should of course think about where you will use your keywords, but this should not be your priority. When writing a blog post, the main priority should be to convey the subject your reader wants to read. In fact, your keywords will be placed naturally in the posts you write for this purpose and will ensure that the post is optimized.
URL
The URL is another important area where your keywords should be used. Search engines look at your URL to see what your blog or post is about. You can edit all of the URLs on your website to include keywords.
Meta Description
The last of the most important places where your keywords should be used on your blog is the field we call “ meta description ”. The purpose of the meta description field is to provide information to search engines and your readers about the content of your blog. You can make your blog post visible to Google and readers by using the “Long-Tail Keywords” meta description field. In the example below, you can see the Description field where the word “phone” is used.
mobile-devices-serp-example
Make Sure the Blog is Mobile Compatible
The place of mobile phones in our lives cannot be ignored. According to research, people prefer to search from their phones rather than computers. Google highlights mobile-friendly sites first in searches made from phones. So how do you make your blog mobile-friendly? Of course, with a technique called “responsive design”. Blogs with “responsive design” have 2 different URLs and thus become mobile-friendly. One of these URLs is used for computers and the other for mobiles. Mobile-friendly blogs have a great advantage for SEO. Returns that will not be split into two different URLs will increase the SEO value of your blog and make it more prominent on Google.
mobile-site-in-example
Use All Fields. Optimize “Meta Description”.
As we mentioned at the beginning of the article, “meta description” is the area where you provide information about your blog to search engines and readers. Many readers decide whether to visit the site by looking at this area. The recommended number of characters for “meta description” is approximately 300. You need to provide the most accurate information about your blog within 300 characters. As we mentioned before, having “long-tail keywords” in this area is a very important tip in terms of SEO. However, it should be known that the text you write in the “meta description” area may not always appear as it is. Google may display other areas of your blog that contain keywords, except for your adjustments, in the “meta description” area. In fact, there is not much you can do for this. All you need to do is optimize these areas as much as possible.
Optimize Your Images with Image Captions.
No one wants to read a long, flat text. In fact, no one has the time or patience for that anymore. That's why your blog should also include images that are relevant to your content. These images should not dominate the blog post, should not look forced, and should provide a natural look. From an SEO perspective, search engines are not interested in your blog's images. The main area that search engines are interested in is the subtitles under your images. This area is usually left unfilled, but it is actually a very valuable area for SEO.
Search engines do not see images the way we see them, so adding subtitles is very important. Thanks to these subtitles, search engines can show your blog's image on the images page. Before adding an image named IMG5659 to your blog, you can change its name to a title related to the image. The important thing is that the subtexts are descriptive of the image. When writing your image subtitles, you should describe the image, be specific, use your keyword, and not exceed 125 characters.